WIPO`s Domain Name Dispute Resolution Service has enjoyed unbroken popularity for decades as it provides a time and cost effective remedy for brand owners targeted by bad faith domain registrations. Some jurisdictions have not established such dispute resolution procedures and thus rightful owners are left only with the option of initiating court proceedings. Therefore, it is a significant change that from now on, abusive registrations of .cn and .中国 domains can be combatted with the help of WIPO`s dispute resolution services.

The policy applies to domain names which are identical or confusingly similar to a trademark or any name for which the complainant has rights. Furthermore, it is sufficient to prove that either the registration of the domain name or the use of it is in bad faith. However, there is an important limitation compared to the regular UDRP as the policy is only applicable to .cn and .中国 domain names that have been registered for less than three years.